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After the fourth consecutive Saturday night of staying at home editing videos in his bedroom did Cole realize making films was more than a fun hobby. He knew it was going to be his career. Though he also knew it wasn’t time to drop everything and run to Hollywood, so he opted to finish his Bachelor’s of Arts degree from the University of British Columbia in Psychology before making the big move. Which in hindsight armed him not only with an understanding for how the human mind perceives stories and emotions, but also with a relentless work ethnic that would have not been instilled in him had he moved right after high school. 

Cole’s secret sauce is rhythm, hardly a secret and hardly a sauce, but a skill he initially honed in timing his moves as a sponsored skateboard and snowboarder and then on to becoming a hip hop and breaking dance teacher and performing across Canada and in Asia. He also used rhythm to DJ and played at clubs around Vancouver and Los Angeles when he first moved, but this bio is short, so we’re not going to talk about that. It did happen though, promise. 

Once in LA armed with that rhythm and a Panasonic DVX100A he shot every dancer he could, ultimately leading him to direct the biggest online dance battle (and perhaps ever) with Miley Cyrus, that led him do working with Pink where he directed the opening and closing videos for her Funhouse and The Truth About Love world tours as well as documentaries for each about life on the road. Oh, and 4 music videos in there, and some other stuff too. 

Pink work went on to Katy Perry, this time writing and directing a short film that played throughout her California Dreams World tour, which opened and closed the tour, as well as served as act breaks in-between costume changes. This story played out over multiple moving screens and was coordinating with live action events happening simultaneously on the stage and hurts Cole’s brain even thinking about it today. 

With Pink and Katy Perry under his belt he started to shoot for Covergirl, and with that started a long trend of working with female pop stars: Cher, Britney Spears, Selena Gomez, Tinashe, Laura Marano and more. But there’s a resume for that, and this is a bio, and it’s already too long. 

In 2016, E! Entertainment asked Cole to direct a thing called a GlamBOT, using his past experience shooting beauty, working with A-list talent and having a firm understanding of that thing called rhythm. He did so happily, and in 2017 he thought it would make for cool Behind The Scenes clips and started filming and posting that online. It went viral, his following exploded and that’s probably where you saw him and it led you here and I bet you didn’t even know the whole first part of his story. 

Anyways, here we are full circle. From Cole’s bedroom in Vancouver, B.C. to the red carpet at the Oscars. Cole couldn’t have asked for a more adventurous career and hope the rhythm inside will keep here career beating away for years to come.